Less is More: Less POP, less copy, less product, means more sales. Why do we forget this and do more and more, degrading the brand and reducing margins. I believe it is in the hunt for short term sales and lack of a balanced scorecard. I was recently in Bangkok and saw a lot of less is more and a lot of more and more. Here are pics of a few places doing it right. Where less is truly more. The Metropolitan hotel, the Thai Restaurant there, Nahm, and the Thai Restaurant in the Grand Kipinski. They excel at less is more and are places that I strongly recommend.
Nahm in the Metropolitan
Grand Kipinski Thai Restaurant
Green Curry Fish with Beet root
Tea Ice Cream
Keep it simple, less is more, don’t chase short term gain and forget about long term branding.